360 Brand Strategy
Holistic Brand Insight and Strategic Planning
Brand Insights
A full 360 systemic scan of your brand and its broader eco-system:
- Brand Audit and gap analysis
- Consumer or Market Insights
- 360 Eco-system scan
- Opportunity workshops and clinics to turn knowledge into action
portfolio strategy
A 360 eco-system view of Product and Brand Architecture and Portfolios:
- Market mapping
- Consumer segmentation
- Portfolio targeting
- Brand Architecture
- Brand Portfolio mapping including migration, consolidation or expansion strategies
Brand Positioning
A 360 cohesive brand positioning and activation plan:
- Audience insights
- Brand Identity and competitor landscape
- Brand (Re)positioning Strategy
- Journeys and Brand Experience mapping
- Cohesive internal and external alignment
- Communication and messaging strategy
- Innovation strategy
360 Sustainable Strategies
Connecting consumer insights to ESG, CSR and Brand Purpose Strategies
360 Sustainable Insights
Connecting with Purpose:
- Sustainable Insights
- Brand purpose strategy and activation plans
- 360 scan of the internal and external eco-system in which a brand lives
- Workshops for connected Brand, ESG and CSR strategies
360 social enterprise
Support in Social Enterprise Business strategies
- Support in designing sustainable business models
- Fieldwork design and execution for measuring carbon emission reductions
- Social enterprise messaging strategies