360 Brand Insight
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360 Brand Insight
Home
Who We Are
Our Services
Perspectives
Contact us
More
  • Home
  • Who We Are
  • Our Services
  • Perspectives
  • Contact us

  • Home
  • Who We Are
  • Our Services
  • Perspectives
  • Contact us

The 360 Brand Insight story?

I didn’t set out to build another consultancy.
I set out to challenge a mindset.


For years, I watched brands chase growth as if there was only one winner. A rollercoaster race for awareness, market share, and short‑term wins. But the same truth kept surfacing: win‑lose growth is a zero‑sum game.


When brands prioritise quick gains at the expense of people, society, or the environment, they eventually lose reputation, trust and resilience. Short‑term gains mean little if they erode long‑term value.


I founded 360 Brand Insight because real, sustainable value comes from seeing the whole eco-system a brand operates in. Consumers, customers, employees, partners, communities, and the planet are all interconnected. Recognising this, highlights opportunities to create synergistic value and yes, brand growth too.


My work brings clarity to complexity - revealing the human truths, behavioural patterns, and contextual forces that shape how brands exist in the world. 


Because sustainable success isn’t built by extracting more.
It’s built by creating value that lasts.


Meet Carol Horsley

founder, strategist, optimist

I’ve spent more than 30 years helping brands grow - not just bigger, but wiser.


My career spans multinational corporations, private‑equity environments, global consultancies, and entrepreneurial ventures. I’ve led brand strategy, consumer insights, innovation, sustainability transformation, and global product development across sectors inc

I’ve spent more than 30 years helping brands grow - not just bigger, but wiser.


My career spans multinational corporations, private‑equity environments, global consultancies, and entrepreneurial ventures. I’ve led brand strategy, consumer insights, innovation, sustainability transformation, and global product development across sectors including CPG, health and wellness, tech, finance, consumer goods, retail, business services and social enterprises. 


Across the breadth and depth of all this experience I have heard so many opinions, seen so many frameworks, learnt a huge amount and distilled this into the things I know for sure. I use this as the foundation to all strategy work that I do for my business and for my clients.


I built 360 Brand Insight because the world doesn’t need more noise. It needs more clarity. More courage. More leaders willing to choose growth with integrity.


That’s the work I’m here to do.

Our Expertise

Business Strategy

Social & Environmental Focus

Brand Eco-system STRATEGIES

At 360 Brand Insight, we combine deep expertise in business strategy, brand marketing, and consumer understanding. Our goal is to help brands navigate the ripples and currents of complex markets with clarity and confidence for sustainable growth.

Brand Eco-system STRATEGIES

Social & Environmental Focus

Brand Eco-system STRATEGIES

Understanding the entire eco-system around your brand allows us to develop cohesive strategies. We connect with consumers, dig deep into underlying needs and trends to identify opportunities and challenges to optimise your brand’s impact and longevity.

Social & Environmental Focus

Social & Environmental Focus

Social & Environmental Focus

We are committed to social responsibility and environmental sustainability at the heart of delivering enduring brand growth. Our strategies are designed to create positive change while enhancing your brand’s reputation, stakeholder trust and impact within its entire eco-system.

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360 Brand Insight

Hilversum, Netherlands

+31 629625461

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